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Decoding Digital
Branding
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Decoding Digital Podcast is a media platform focused on decoding the complex world of technology, innovation, and digital culture. As a podcast brand, it needed a bold and cohesive visual identity to amplify its presence across web, social media, and promotional platforms.
Let's Get it!Objectives:
Modernization
Create a modern, tech-inspired brand identity that reflects the podcast's futuristic and informative tone.
Branding
Develop consistent branding across website, social media, and content marketing.
Marketing Assets
Build a visual system that supports both static and dynamic content.
Key Contributions:
Typhography
Selected typefaces that balance modernism and legibility, enhancing the overall editorial voice of the brand.
Color Pallete
Crafted a sharp, high-contrast color system inspired by digital aesthetics and the tech landscape.
Social Media Graphics
Delivered branded templates and custom layouts for podcast episodes, quotes, and promotional content.